What is the difference between flat lay and ghost mannequin?

Flat lay photography shows clothing laid flat on a surface and shot from above, while ghost mannequin photography shows clothing shaped on an invisible form as if worn by a person. Flat lay is more budget-friendly and easier to shoot, but ghost mannequin gives customers a better sense of fit, shape, and drape.

Here's how they compare:

For ecommerce, ghost mannequin images consistently outperform flat lays in conversion rates because shoppers can visualize how the garment actually fits. The downside is that traditional ghost mannequin photography requires more equipment and editing time.

WearView's ghost mannequin AI eliminates that trade-off entirely. Upload a flat lay photo and the AI converts it into a ghost mannequin image automatically — giving you the conversion benefits of ghost mannequin photography at the simplicity and cost of flat lay.