What fashion brands are using AI?

Several big names have gone public with it. Levi's was one of the first, partnering with Lalaland to create AI-generated models for more inclusive product photography. Mango has used AI to produce entire campaign visuals. Nike uses it for storytelling and virtual try-on features. Shapermint uses AI to scale their influencer content production. For a deeper look at how AI is reshaping fashion design, see our complete guide.

But honestly, the bigger story is what's happening below the headlines. Thousands of e-commerce sellers, Etsy shops, boutique owners, and independent designers use ai virtual try on platforms like WearView to get model shots that used to require budgets only big brands could afford.