What fashion brands are using AI?

Several big names have gone public with it. Levi's was one of the first, partnering with Lalaland to create AI-generated models for more inclusive product photography. Mango has used AI to produce entire campaign visuals. Nike uses it for storytelling and virtual try-on features. Shapermint uses AI to scale their influencer content production.

But honestly, the bigger story is what's happening below the headlines. Thousands of e-commerce sellers, Etsy shops, boutique owners, and independent designers use platforms like WearView to get model shots that used to require budgets only big brands could afford.